Emailing in business and quality of life
Communication in earlier days -There was a time when during prehistoric times, people used to communicate in sign languages.
Today most of us talk to each other through a short SMS. Times have changed. Have human beings changed? Have our basic desires changed? No!
About the modern world –
How to live in this modern world and still maintain close contact that touches the heart, while using latest technology? Every communication need not be heart to heart.
A simple business mail needs to be precise and to the point. But what about our communication with our friends, and family?
Even business needs communication that talks the language of heart. Look at the successful advertisements. You will find that the company is trying to touch the consumer hearts.
Study any close business relationship, and you will find that the relationship has crossed the “to the point talk” of business and reached heart to heart talk between the buyer and the supplier.
Communication for better relationships–
For long lasting relationships and for living a satisfied life, we need to communicate with everyone we come across in the language that is dear to all of us.
That is the language that touches the heart! How to do that? Can that be done?
Writing and answering emails –
Emails are the most popular and common method of communication in today’s world. Most of us, who are otherwise not on our computer all the day, try to find some time to check our mails and answer them.
Emails have become preferred method and a second habit, rather an essential part of a modern person.
How do we talk to each other on emails? Some of us are very brief where as some others believe in writing long paragraphs to send a small message. It is same as our behavior in other areas of life.
Those who believe in speaking less, write short answers and mails. Our habits carry themselves in our method of writing mails. But the habit of sending short mails is becoming more prevalent.
Why brief mails ?
Why it is that brief mails are becoming more common?
Is it because most of us are finding no time to talk. We are always so busy and rushed that gone are the days when people used to sit down and write their text after deep thought.
For a majority of young population, the main task is to finish answering all the mails as soon as possible. How does one talk heart to heart in such a life?
This reflects our lifestyle in the modern world. Most of us want to achieve our goals as soon as possible. No one has the time to sit back and reflect.
Life is becoming a prisoner of work. Even our ancestors used to work, but are we living a satisfied life such as they used to? The answer would be no. Brief writing habit is part of the deterioration in quality life.
Emails – The cause of poor quality of life?
Are emails one of the causes of deteriorating quality communication?
Emailing in business and quality of life 2022
This can be debated. But the ease of answering and the hurry to open another mail and answer propels us to finish our mails fast. The technology is making us do it.
The response of computers is so quick that we work in an unknowing hurry. Is this not worth a thought?
What can be done? Emailing in business and quality of life
We must try to live a satisfied and happy life.
For that, we must communicate better.
Our communication must be heart to heart, even when we are rushing through the day.
That is little difficult but not impossible as it sounds. Sending ecards, and egreetings can help us in doing this to a great extent.
A quick search on the net, and you will find a big resource of cards that talk the language of the heart. It may take a little more time, but will give us satisfaction at the end of the day. Emailing in business and quality of life
Before You Take On Email Marketing
Email marketing is one of the best ways to promote businesses online. Millions of online marketers are using email marketing in order to promote their products and services.
This is very easy considering that you can send a vast number of email to millions of individuals all the same time.
This kind of marketing approach is also convenient because you can work on your approach from anywhere and anytime. In this type of marketing strategy, all that you need are list of email addresses that you can email.
More conveniently, you can choose to direct your email to certain number of people who are interested in one subject than the other.
You can create or draft a good sales letter and have people visited your website where they can get to purchase or encourage them to purchase something.
The problem with email marketing, however, is that business owners or operators make certain mistakes when promoting their product or services. It’s the same with other types of marketing strategies.
But with email marketing, the flaws can easily lead your potential customers to an incorrect route. Instead of being able to digest the information you share with them,
they could be led to other sites they don’t care about. Or worse, they’d get dead links. These are two things that irk any website visitor.
So you would want to only give them the best email marketing moves that would make them consider your business a reliable source of information and good things.
The effectiveness of email marketing will only become right if your customers become interested enough to stay and browse within your website.
Most people do not want to be treated as if they were sent a generic sales letter. Some business owners take the time to actually write sales letters that have target
specific themes and send them to a specific number of individuals. This kind of email marketing however, usually takes a long time.
In order to compensate some business owners also send bulk emails to potential customers. In order to make your email marketing strategy effective however, you should start with learning how to reach out to your clients both ways.
There are at least two kinds of email marketing. You will basically need to utilize both ways in order to ensure that you get the best results in your efforts.
First, there’s transactional email marketing. This is a target specific strategy that focuses on short term goals.
It is designed to hit low hanging prospects. This transactional email marketing is often used as a promotional tool for product launch and announcements. In short, transactional email is to acquire new customers.
It is also a good way to retain old customers by providing new promotions to products and services. Transactional email marketing makes use of content that is focused on reaching as many customers as possible.
The other type is called relationship email marketing where it’s focused on quality and two-way relationship. Relationship email marketing is oftentimes based on managing and interacting with customers.
You will notice this kind of email marketing since it allows interacting and customizing through customer relationship management. This means you can expect small responses from customers and provide them answers while subtly promoting your website.
This is more likely to be very effective but it painstakingly long. Relationship email marketing allows the business to concentrate and learn what the customer needs and requires.
Depending on the kind of business that you have, you can utilize both email marketing strategies to ensure better results with your efforts.
Is Your Email Marketing Working?
This is a question which is on the mind of all business owners who participate in an email marketing campaign for the purposes of promoting their business.
In fact questions regarding the effectiveness of any type of marketing endeavor should be asked regularly to ensure the marketing efforts are producing the desired results.
Asking these questions on a regular basis and continually evaluating the effectiveness of the email marketing campaign will
help to ensure the email marketing campaign is working well and remains effective whenever changes are made to the marketing strategy.
This article will highlight why it is so important to evaluate your email marketing strategy often and will also provide a few tips for evaluating your email marketing strategy.
Evaluating your email marketing strategy on a regular basis is very important because failure to do so may result in your efforts being essentially a waste of time.
Email marketing may be a cost effective way to advertise your business but there is some time, money and energy involved in planning and executing an email marketing campaign.
If the campaign is ineffective and nothing is done to attempt to make the email marketing campaign more effective your business is wasting resources by
continuing to invest in this type of marketing strategy when it is not generating profit for your business or even interest in your products or services.
It is important to regularly evaluate the effectiveness of your email marketing strategy but it is even more important to set goals before you begin the process of evaluating your marketing efforts.
This is important because without these goals it can be difficult to determine whether or not the email marketing efforts are effective.
For example your goal may be to increase the number of sales you make per month. Evaluating whether or not you are generating more sales each month is a fairly simple process.
However, if your goal is to generate more interest in your products you would use website traffic as opposed to sales to evaluate the effectiveness of the email marketing campaign.Emailing in business and quality of life
Once you have determined how you intend to evaluate you progress you should be able to easily determine the effectiveness of your current email marketing strategy as long as this is the only marketing you are currently doing.
This is because if you have more than one marketing strategy in use at once you cannot be sure which strategy is driving customers to make purchases or visit your website.Emailing in business and quality of life
When you decide to evaluate your email marketing strategy according to specific goals you should take care to ensure you are not currently running other types of marketing in conjunction with your email marketing effort.
This will help to prevent confusion about which type of marketing is producing the desired effect. It will also help to prevent business owners from mistakenly
believing email marketing is producing a desired effect when it is actually another marketing strategy which is helping to product the desired effect.Emailing in business and quality of life
Customer surveys are very important for evaluating the effectiveness of an email marketing campaign. Asking customers how they heard
about your products or services is an excellent way to determine whether or not many of your customers are being enticed to make a purchase based on your email marketing efforts.Emailing in business and quality of life
Additionally, these surveys can be used to obtain more detailed information about the email recipient’s reaction to the email marketing campaign.Emailing in business and quality of life
Customers can provide valuable feedback about topics such as the layout and appearance of the email to the ease of readability of the content included in the email.
All of this information can help a business owner determine how to design future emails to achieve a desired effect.
Armed with this information the business owner can design subsequent emails which incorporate many of the qualities previous customers found to be useful and avoid qualities which were viewed as useless in the past.
Evaluating Your Email Marketing
Email marketing can be a very effective way to reach a target audience around the world. However, your marketing efforts may not reach their full potential unless you invest some time, energy and money into evaluating your email marketing strategy.
During this evaluation you may determine whether or not the email marketing is helping you to reach your goals. Likewise you can determine if the email marketing is having an adverse affect on your business.
This article will discuss the importance of evaluating your email marketing and will also offer some useful advice on how to do this.
To say that evaluating your email marketing strategy on a regular basis is important is a tremendous understatement.
Regularly evaluating your email marketing is not only important it is critical to the success of your business. Failure to evaluate your email marketing strategies
can have adverse effects ranging from not producing results to causing you to lose customers to your competitors.
Consider an email marketing campaign which is not effective because it does not reach the members of the target audience.
Some business owners make the fatal mistake of not taking care to ensure their email distribution list features recipients who are extremely interested in the products or services you offer.
Business owners who take shortcuts by purchasing large email lists, often find their shortcut did not pay off because the recipients of their marketing emails are
simply not interested in the products or services you offer. In this scenario the email marketing is likely to generate very few sales or website visits.
However, reevaluating the email distribution list to include recipients who are interested in your products or services will likely result in significantly more sales and website visits.
Now consider a situation in which your email marketing is being construed as spam by the recipients.
If you have taken precautions to ensure your emails are reaching members of your target audience but your emails seem like over the top sales pitches,
the members of your email distribution list may view your emails as spam and not take your advertisements seriously.
When this happens the member of your email distribution list may be more likely to seek out a competitor when they are in need of products or services rather than making a purchase from you.Emailing in business and quality of life
Evaluating your email marketing efforts may be formal or informal in nature. If you have specific business goals in mind you might want to
consider using whether or not you are on the way to meet this goal as an indication of whether or not the email marketing is working.Emailing in business and quality of life
If you’re interested in reading more about email marketing check out www.jeremyburns.com/blog – Alternatively, you can evaluate your email marketing efforts by soliciting customer feedback.Emailing in business and quality of life
Asking customers for their opinions about the email marketing campaign and whether or not they were compelled to make a purchase because of the content, the advertising or some other element.Emailing in business and quality of life
Based on this information you should have a good indication of whether or not the email marketing is effective. If it is not effective you should consider making changes to create more interest in your products or services.
The changes you make should reflect the feedback you receive though to ensure you are not making changes which will cause even less interest from the members of the target audience.Emailing in business and quality of life
The Benefits of Permission Email Marketing
Email marketing is continuously getting more attention as years go by. Marketing is making a shift towards the Internet and email marketing is one of the major fields that promoters are getting into.Emailing in business and quality of life
However, even if email marketing is getting more popular, it is somewhat getting a notorious image because of spammers.Emailing in business and quality of life
Spam is a term used for unsolicited emails which marketers use to be able to convey their marketing message. There has been a lot of action that has taken place in different states against spamming. One can actually be sued because of spamming.Emailing in business and quality of life
Surveys have shown that around 70% of people who receive spam emails are somewhat annoyed or agitated. Majority of people don’t even open emails from suspicious senders or from people and companies whom they don’t recognize.Emailing in business and quality of life
They open emails from persons and companies whom they recognize and have affiliations with. This is the drama in the email marketing field.Emailing in business and quality of life
However, email marketing is not coming to its end yet. There are ways on how to legally and ethically send marketing messages through electronic mail. One of the ways is “permission-based” email marketing.Emailing in business and quality of life
Permission email marketing, as the name implies, takes into consideration the consent of the receiver in accepting emails containing marketing materials.
Permission can be expressed or implied. Expressed permission is solicited when people check a box which states that they would want to receive email updates
and marketing materials regarding a certain product or service. When they click on the “terms of agreement” of a certain website, it can be considered that there is an implication of consent to receive certain email messages.
There are a lot of advantages that permission email marketing gives a promoter as compared to spamming. Here are some of them:Emailing in business and quality of life
As mentioned above, spamming is considered as an illegal activity and some states have developed laws and measures to be able to stop spammers.
Permission-based email marketing is perfectly legal and this erases the risks and possible costs that are associated with being sued.Emailing in business and quality of life
Permission email marketing is seen as an ethical alternative to spamming. Even if one is not sued for spamming, it doesn’t imply that people are not irritated by the unsolicited emails.
Sending marketing materials that are permitted by the receiver are given a “go-signal” and is considered totally ethical.Emailing in business and quality of life
3) Promotes a good image
Companies which employ spamming activities to be able to market their products are instantly hated by the people who receive their emails.
Permission-based email marketing gives a company and its product a good corporate image and therefore more appreciated by the targeted audience.Emailing in business and quality of life
4) Target audience
Permission email marketing channels precious resources to the right audience. Spamming throws marketing efforts as if the promoter is blind.
People who give their consent to receive emails regarding topics which are appealing to them are people who are willing to spend money for products in that field.
Therefore, the right target market is reached rather than carelessly spreading the marketing message.Emailing in business and quality of life
5) Avoids costs
Permission based email marketing avoids added costs. Aside from channeling resources to reach the right audience, permission marketing avoids costs that are associated by being sued by people who have been much irritated by spam emails.
Other sanctions that are involved with spamming includes the loss of the company’s ISP.Emailing in business and quality of life
Email marketing that is permitted is accepted by people with open arms. Spamming is not really accepted by the public and it is best that one does not engage in this activity.Emailing in business and quality of life
A survey was done by a company called IMT Strategies in 2001 regarding the effects of permission email marketing versus the response that people make from receiving unsolicited email.Emailing in business and quality of life
48% of people who receive marketing materials with their permission are curious to read the emails while only 16% are interested to read unsolicited email.Emailing in business and quality of life
The number of people who deleted email marketing messages with permission are half of those who deleted unsolicited email. Emailing in business and quality of life
Permission email marketing gives certain advantages against spamming. It is a legal and ethical way of marketing through electronic mail and receives acceptance from the target audience.
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